Access Bank Launches ‘W’ Initiative March, 2015)

Access Bank Ghana has launched its women banking initiative known as the ‘W’ which is designed to inspire, connect and empower women across Ghana, while catering for their financial and lifestyle needs at various stages in their life.

The ‘W’ initiative which is part of the Bank’s overall financial inclusion strategy seeks to make specialized banking services available to women by promoting gender equality and ensuring their social and economic welfare.

The product according to the Bank is meant to affect the life of women in a positive manner to support their businesses and families.
In his welcome address at the launch, Managing Director of Access Bank Ghana, Mr. Dolapo Ogundimu, reiterated: “Giving the significant number of women in Ghana’s population, sustainable economic development and growth can only be guaranteed if there is deliberate focus on meeting the needs of women. ‘W’ is therefore an empowerment movement. It is intended to inspire positive changes in women through the various stages of their life, and across all levels of society – from the young graduate, the woman entrepreneur or the woman who is balancing family with work”.

Unveiling the value propositions of the ‘W’ Initiative, Group Managing Director of Access Bank Plc, Herbert Wigwe explained: The launch of the ‘W’ initiative, demonstrates our in depth appreciation of the needs of women which has informed the advancement of this empowerment initiative to ensure the well-being of women in all spheres of their lives”.

Group Managing Director of Access Bank Plc added that with the roll out of the women banking initiative, Access Bank was on course in assuming its position as the dominant banking force not only in Ghana, having been recognised as the Bank of the Year  2013, but in Africa and beyond where the bank has presence.

Also speaking at the ceremony Chief Executive Officer of the Ghana Investment Promotion Centre, (GIPC), Mawuena Trebarh who was the Guest Speaker for the ‘W’ initiative launch commended Access Bank for the revolutionary idea in deepening inclusive banking in the country to reach many unbanked markets and called for a strong partnership between banks and the GIPC in deepening investment facilitation in the country. “This is an exciting moment to look to the future; look at what we can benefit from this initiative, and in particular, how this financial inclusion initiative can help us as female students, as female executives, as female entrepreneurs, as mothers and as women to succeed”.

A key component of the ‘W’ Initiative is the Maternal Health Support Scheme which provides women with the opportunity at pursuing their dreams of motherhood and completing their families. The scheme gives women support for various fertility treatments such as In Vitro Fertilization (IVF), Intrauterine Insemination (IUI), Gestational Surrogacy, Intra-Cytoplasmic Sperm Injection (ICSI), Myomectomy, Hysterectomy, Endometriosis among others. The launch was attended by customers of the Bank, Ministers of States, leading women entrepreneurs, members of the diplomatic corps, representatives of banks, trade associations, academia, members of the business community and the general public.