Access Bank Introduces R.E.A.L

In a bid to create a rewarding experience for its customers, Access Bank has just introduced a loyalty solution tagged R.E.A.L (Rewarding Every Act of Loyalty). This innovative solution was introduced to reward existing bank customers for their unwavering support over the years.

R.E.A.L is a pan-banking program offering multiple ways to earn points through the usage of the Bank’s transactional platforms such as ATMs; POS terminals; credit/debit cards; mobile and online platforms.

The redemption suite of R.E.A.L incorporates many categories within its scope including travel, gift vouchers, shopping and more. Each category has a bundle of multiple options to be redeemed via 900 airlines, 450,000 hotel stays, 150,000 car rentals and numerous leading partner brands to shop from.
Speaking on this development, Victor Etuokwu, Executive Director, Personal Banking Division said “the solution will enable the Bank grow a portfolio of actively transacting customers and drive financial inclusion whilst encouraging customers by rewarding every interaction (financial and non-financial)”.

At Access Bank, we remain committed to enhancing customer experience as well as rewarding our customers for their steadfast support over the years. They have the option of choosing other banks but they have decided to bank with us and for that, they deserve to be rewarded”, he added.

Customers have the option of redeeming earned points within or outside Nigeria and we have put in place the necessary resources, policies, procedures and controls to ensure a smooth process of redeeming all earned points.

All existing and new customers are eligible for these rewards, however, customers will be required to visit the loyalty portal ( for registration and activation.

This solution is in partnership with a world class payment and loyalty solutions provider with a global footprint in over 35 countries.

Access Bank Plc. is a full service commercial Bank operating through a network of 368 branches and service outlets located in major centres across Nigeria, Sub Saharan Africa, and the United Kingdom with representative offices in China, Lebanon and the UAE.

Listed on the Nigerian Stock Exchange in 1998, the Bank serves its various markets through four business segments: Personal, Business, Commercial and Corporate & Investment Banking. The Bank has over 830,000 shareholders including several Nigerian and International Institutional Investors and has enjoyed what is arguably Africa's most successful banking growth trajectory in the last twelve years ranking amongst Africa's top 20 banks by total assets and capital in 2016.

As part of its continued growth strategy, Access Bank is focused on mainstreaming sustainable business practices into its operations. The Bank strives to deliver sustainable economic growth that is profitable, environmentally responsible and socially relevant.

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