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A C C E L E R A T E L I T E / J U LY 2 0 2 0
How did the name WurlD come about?
When I started my career as an artiste, the type of songs I was working on got my friends saying, these songs sound so international, very worldly. They couldn’t really put their finger on what it was, only how it made them feel...the producers working on the songs suggested world... spelled with an ‘O’ at the time.
To be honest, I was truly scared about it so I took time to
really think about the name... I remember going to sleep and thinking- this actually sounds right...after a month, I chose to go with it but I changed the name to WURLD... spelled with a “U”.
What makes your sound relevant within Africa? So a little story, I released a song called ‘show you off’
and before creating that song, I became aware of Afro-beats and where African music was going and I felt that we were going to get to a space where the whole world would be looking.
I felt like Africa had a diverse sound and lots of musicians with different ranges
But they weren’t coming out boldly to proclaim their sound. I felt like I needed to come out and do more.
Take us through your creative process?
My music creative process is very simple, it’s just me in the studio, me and the mic. The funny thing is that a lot of people require people around them ...
Usually, there are a lot of people
Music is just a tool and I’m striving to be the best person I can be through inspiring and through love
my music producer told me, you need to meet this producer. He played me some tracks and one of the tracks was TROBUL and I loved it immediately.
I said ‘yo let me work on that‘, the next day I played TROBUL for him and that was that...everything just happened after that, I remember going to bed that
day and the next day we both said the same thing...we need to collaborate ASAP!
How are you using your platform to speak out and make a positive impact in our world? The most important thing is awareness.
Being aware of my position and the fact that people pay attention to what I see and what I do, I need to be more aware and more sensitive.
When it comes to matters that involve humanity, regardless of where you are, the reality of the world we live in is that we need to be empathetic because we are humans first and
foremost.
Also, I try to say and do things that will surely motivate people.
What should we expect from WurlD this year and beyond?
More love, there’s love in giving and loads of inspiration.
I mean I was inspired by so
many people growing up, I was inspired by some of the greatest artistes, people that had more to give than the music.
in the studio working with other people, there’re different ideas, different melodies...it’s hard for you to focus.
Good thing I can engineer so throughout my creative process it’s me, myself, and I.
How did the SARZ collaboration come about?
I remember being in L.A. in 2017,
PAGE 28 INSIDE ACCESS | JULY 2020 3RD EDITION