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A C C E L E R A T E L I T E / J U LY 2 0 2 0
the new
wurld
or der
- Ushered By WurlD
I first met Sadiq Onifade aka WURLD, a year and two weeks ago. (Yes, I have the ability to recall exact dates, when worthy occurrences cause such info to be engraved in my mind.)
I was going through a rough patch, having moved back to Nigeria and realizing the experience was nothing close to what I’d imagined. Truth be told, I was in dire need of a fun, soulful outing to get me out of my funk.
My girl reached out to invite me to THE LOVE IS CONTAGIOUS EXPERIENCE, an intimate night with the musician known as WurlD.
It was a closed affair with a little over 20 people at the event, but with every song he crooned, he managed to make everyone feel the intensity of his words and imagine that they and he were the only people in the room.
Listening to him go through his album, I felt at peace with my roots but still enjoyed flecks of a rustic westernized sound... a balance I didn’t even know I needed.
WURLD truly affected me that day and I quickly realized that this afro-fusion artiste was
one to watch.
Fast forward to July 2020 post his hugely successful studio album and his highly anticipated EP, I’m happy to report that WURLD is still the same warm, energetic, and ready to get straight to business individual from the year before.
As he enters the studio, he’s calm and collected, choosing to gauge his surroundings thoroughly.
As we proceed with the shoot, he comes out of his shell and begins to joke with everyone on set.
He is very involved with all his ensembles, choosing to don his signature chain-link choker, with his brighter than white kicks from the onset and throughout.
He needs little to no creative direction from the minute the camera goes off and albeit being a bit skeptical, has now become a new convert to Ajoke rice (shoutout Tastee Fried Chicken).
PAGE 27 INSIDE ACCESS | JULY 2020 3RD EDITION