Page 4 - Inside Access

Stay Close to the Customer Experience
The further you are from the customer's experience, the more likely you will fail your organization. Years back, 90% of CEOs came up from Sales. The sage adage was, "You can't carry the company if you haven't carried a bag." The bag" refers to the sample cases sales representatives carried. Today, a CEO should fight to stay close to customers, advertisers and other sources of sustainable revenue.
A senior VP once said he had made a huge mistake of surrounding himself with like-minded people or employees, who were more interested in flattering him than being honest. There was nobody courageous enough and different enough to tell him to stop or to point to his biases. From that point on, he sought seeking a team of diverse and bold people who did not see eye to eye with him.
Apply Principles, but Don't Copy Precise Practices