Access Bank Sponsors CNN’s Passion to PortFolio

Passion to Portfolio – the CNN International series about entrepreneurs harnessing their passion in the global marketplace – aired as a 30-minute special programme on 15 January. 

The high-profile show is the first of four special Passion to Portfolio programmes airing in 2016. In addition to the extended shows, Passion to Portfolio segments will continue to air fortnightly in the CNN International business show - World Business Today

Passion to Portfolio segments and the extended shows are sponsored by Access Bank, one of Nigeria’s largest and fastest-growing full-service banks headquartered in Lagos. The Access Bank advertising and sponsorship campaign originally launched in November 2014 and spans CNN International’s TV and digital platforms. 

The special show which aired on 15 January featured successful innovator Daymond John, co-founder of the global clothing label, FUBU, and host of the hit US TV show, Shark Tank. Recognised as a branding and marketing expert, John gave CNN viewers insights into what it takes to succeed in business. “I had a passion for dressing people, the money came later”, multi-millionaire John told Passion to Portfolio. The show also turned the spotlight on Oprah Winfrey’s long-time hairdresser, Andre Walker, celebrity jeweller, Chris Aire, and Michelin-starred restaurateur, Yenn Wong. 

The show aired seven times on CNN International:

  • 15 January: 11:30 WAT / 17:30 WAT
  • 16 January: 15:30 WAT / 21:30 WAT
  • 19 January: 11:30 WAT / 18:30 WAT
  • 20 January: 10:30 WAT

Culled: from