Page 5 - INSIDE ACCESS APRIL-1ST-EDITION

LIVING THE BRAND
Innovation
nthehighlycompetitiveworldof and opportunities, pushing ofeveryemployeeoftheBank,only banking, innovative ideas boundaries and doing MORE. then will we intentionally and separate a brand from the rest. Because you know your customers actively think of ways to improve
AtAccessBank,innovationisoneof (internalandexternal),theindustry, customer experience at our
our core values. Innovation does not always mean creating something new, innovation sometimes involves taking something that already exists, improving it, and making it better for customers.
As a brand custodian, being innovative involves anticipating your customers' needs and responding quickly and accurately. It means identifying new markets
you understand the processes involved in delivering superior value, the bottlenecks hindering the deliverance of exceptional service to customers, you know what other brands are doing and how Access Bank can do better, it is therefore your responsibility to come up with innovative ideas and solutions to deliver quality service at all times.
In order to continually build the brand, it is important to understand that Innovation is the responsibility
respective desks.
As an Access Warrior, you are creative, you are smart and you possess the rare ability to come up with exciting and innovative ideas. Identify and champion the redesigning of processes failing your customers today.
#AccessWarriorsShallWe
Contributed by
Oluwaseyi Adekanye
PAGE 5 INSIDE ACCESS | APRIL 2021 1ST EDITION