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Access Bank:
Retelling the African Story in Partnership with CNN's Avant-Garde series
In French, Avant-garde means the “vanguard” or the “advance guard” — basically the people and ideas that are ahead of their time. Usually it refers to a movement in the arts. It is frequently characterized by aesthetic innovation and initial unacceptability. The avant-garde pushes the boundaries of what is accepted as the status quo primarily in the cultural realm and is considered by some to be a hallmark of modernism.
Within the last few decades, Africa has witnessed an upsurge of creativity in the areas of Arts, Fashion, Music and Film. It has become imperative to introduce a platform that will serve as a springboard to help launch these creative minds to the rest of the world. Utilizing the CNN Avant-Garde series, Access Bank has been able to take up the mantle to do just that.
Avant-Garde tells stories about contemporary African culture across CNN Africa and other digital platforms in a bid to better connect the world to the African continent by celebrating the dynamism and creativity of African
talents. The stories are retold in a way that shows richly inherited culture passed down from generation to generation; telling tales that date far back as the pre- colonial era to the colonial era and afterward. The use of strong multimedia storytelling has been imbibed to showcase innovative designers, talented artists and those driving creativity in Africa, such as:
Laetitia Ky– The Picasso of Ponytails
ART I DESIGN I MUSIC I FILM I FASHION Undiscovered stories
This month on CNN
PAGE 26 INSIDE ACCESS | JULY 2020 5TH EDITION