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ACCELERATE LITE / JULY 2020
I think they will be incredible. I have that confidence. They’re going to be big because I have a lot of plans for expansion, regardless of the pandemic. I have actually had a lot of favour. The possibilities with greeting cards are just endless. The next two years are going to be good, with God on our side.
How have you strengthened your brand since inception? By developing our brand presence and solidifying our branding.
By investing in quality and creativity which also led to us launching Anoela Print. We were getting requests from people who had seen our cards but that were more interested in the printing aspect of the business.
People were approaching us for all sorts e.g. magazines, packaging, invitations, business cards etc. so we expanded the business to accommodate multiple requests.
What advice would you give to other creative entrepreneurs who are yet to actively pursue their passion?
Firstly, I’d tell them to go for it because the worst case scenario is that it doesn’t work out. Even
if it’s a bit niche, you will be surprised by how many people need your services. There is a following for everything.
You don’t have anything to lose but you have everything to gain.
For Leona's full interview, please visit acceleratetv.com.
PAGE 28 INSIDE ACCESS | JULY 2020 2ND EDITION